As revenues from mobile grow, so does the urgent pace for business innovation. According to CAIL’s Ron Thompson, it’s about creating and testing multiple mobile apps fast.
He’s talking about creating 10 apps over a couple of weeks, rolling them out to 10 to 50 users, and after a month, going forward with only the one or two that get traction, and killing the rest. Do it again the next month, and the month after that, and over the course of a year, you’ve got 10 to 15 apps that really matter to your customers, and you’ve avoided investing in those that don’t perform.
“That’s called sustainable business innovation,” says Ron, “and that’s magic.”
In VentureBeat’s interview, Ron also talks about cross-platform convergence, modular architecture and apps as ‘an act of kindness’.