Insights to Improve App ROI

According to research by eMarketer, + 50 % of all consumers will make purchases directly from their mobile phones in 2017.  And with many shoppers already regularly browsing and doing research on their smartphones, they are now also making purchases online.  To benefit from this trend, the following are suggestions to increase your relevance and revenue in mobile - 1.  In-App … [Read more...]

Brands Who Crushed Mobile Marketing on Black Friday

Just like that, another Black Friday and Cyber Monday has come and gone. And early reports state it was the biggest one ever for mobile, which was responsible for a whopping $1.2 billion or 36% of the total spend, up 33% from last year. None of this should come as a surprise, as we’ve been shouting from the rooftops how important it is for mobile marketers to prepare for Black Friday. So as … [Read more...]