Brands Who Crushed Mobile Marketing on Black Friday

Just like that, another Black Friday and Cyber Monday has come and gone. And early reports state it was the biggest one ever for mobile, which was responsible for a whopping $1.2 billion or 36% of the total spend, up 33% from last year. None of this should come as a surprise, as we’ve been shouting from the rooftops how important it is for mobile marketers to prepare for Black Friday. So as … [Read more...]