The increasing Relevance and Revenue of Apps in 2016

1.  App downloads grew 15 %  Downloads, revenue, and time spent in Apps all grew by double digits during 2016.  Further, time spent in apps grew more than 20 % to nearly 900 billion hours in 2016 - one of several metrics the global app economy saw healthy growth during the year. In conjunction with this, time spent in Apps in the US grew over 25 %. Worldwide, downloads increased 15 % to over … [Read more...]

Why are Enterprise Apps Growing in Importance ?

Why are Enterprise Apps Growing in Importance ? … [Read more...]

Insights to Improve App ROI

According to research by eMarketer, + 50 % of all consumers will make purchases directly from their mobile phones in 2017.  And with many shoppers already regularly browsing and doing research on their smartphones, they are now also making purchases online.  To benefit from this trend, the following are suggestions to increase your relevance and revenue in mobile - 1.  In-App … [Read more...]

How Mobile Apps Are Changing Hospitality

The total retail value of the global hotel industry is somewhere north of $425 billion, making it among the 10 largest industry sectors in the world. (It’s even more significant when you consider employment numbers.) As a result of its importance to the economy, the hospitality industry has a long history of people swooping in with brand new, potentially game-changing ideas in an effort to … [Read more...]

Time spent using Apps on the rise

On average, an iPhone user opens their device 80 times a day and Android users average 76 sessions a day.  That means during waking hours, mobile users open their phone about once every 13 minutes.  Further, the amount of time spent using Apps has risen 20.5% in the past 6 months, according to Opera Mediaworks. While Q1 2016 saw people spending an average of 30 minutes with the 100 top Apps, … [Read more...]

Brands Who Crushed Mobile Marketing on Black Friday

Just like that, another Black Friday and Cyber Monday has come and gone. And early reports state it was the biggest one ever for mobile, which was responsible for a whopping $1.2 billion or 36% of the total spend, up 33% from last year. None of this should come as a surprise, as we’ve been shouting from the rooftops how important it is for mobile marketers to prepare for Black Friday. So as … [Read more...]

Mobile Trends, Drivers and Challenges

Mobile Trends, Drivers and Challenges … [Read more...]

App Usage Insights

To attract and retain Users, Apps need to be highly relevant, now  +  evolve and morph to continue being useful - to respect people learn and have different needs over time. .... or risk falling victim to the Mobile Engagement Crisis  -  because the App is not engaging or has very limited appeal -  and the User "clicks away quickly " or " never comes back ". To realize the significant … [Read more...]

Insights on realizing success with Enterprise Apps

Messaging and collaboration Apps are the most valuable since they boost operational efficiency, improve decision making, and provide competitive advantage.  This is according to a new survey of executives commissioned by Adobe where 57 %  of the professionals surveyed said these Mobile Apps are critical to their organizations' success today and for years to come. The survey included responses … [Read more...]

App challenges to avoid (and how to fix them)

1.   23% of users abandon an App after just one use! With almost a quarter of Apps being abandoned quickly, suggestions to have more stickiness with Users include - Engage with users. Use onboarding and smart push notification tactics to drive engagement with those new users. Create a killer onboarding process. Set up a great onboarding experience to help users understand how to use … [Read more...]