Home Depot uses Mobile to attract Employees as well as Customers

Home Depot is expanding presence in Mobile to attract new customers and new employees - with a social video series and a mobile-optimized careers site.  This includes working on a number of digital and mobile innovations designed to attract potential employees and streamline the application process. This is a great example of the ways mobile can address internal initiatives as well as marketing … [Read more...]

Mobile Enterprise Application Market growing to $ 98 Billion by 2021

The report " Mobile Enterprise Application market "  includes Software for Apps, Accounting & Finance, ERP, Communication & Collaboration, and CRM,  plus Operating System (Android, iOS, and Windows), as well as Organization Size, Industry Vertical, and Region. The Mobile Enterprise Application (MEA)  market size is estimated to double from US $48.24 Billion in 2016 to USD 98.03 … [Read more...]

McDonald’s, like many Restaurants and Retailers, is expanding in Mobile

And we thought all-day breakfast was big news !    Now that sounds APP-etizing. McDonald’s recently announced that new App will feature Mobile Order and Pay and expand its delivery service. The App  will be available by the end of 2017 for over 20,000 restaurants in the largest McDonald’s markets (the U.S., France, UK, Germany and Canada) By using the Mobile Order and Pay App, … [Read more...]

The increasing Relevance and Revenue of Apps in 2016

1.  App downloads grew 15 %  Downloads, revenue, and time spent in Apps all grew by double digits during 2016.  Further, time spent in apps grew more than 20 % to nearly 900 billion hours in 2016 - one of several metrics the global app economy saw healthy growth during the year. In conjunction with this, time spent in Apps in the US grew over 25 %. Worldwide, downloads increased 15 % to over … [Read more...]

Why are Enterprise Apps Growing in Importance ?

Why are Enterprise Apps Growing in Importance ? … [Read more...]

Insights to Improve App ROI

According to research by eMarketer, + 50 % of all consumers will make purchases directly from their mobile phones in 2017.  And with many shoppers already regularly browsing and doing research on their smartphones, they are now also making purchases online.  To benefit from this trend, the following are suggestions to increase your relevance and revenue in mobile - 1.  In-App … [Read more...]

How Mobile Apps Are Changing Hospitality

The total retail value of the global hotel industry is somewhere north of $425 billion, making it among the 10 largest industry sectors in the world. (It’s even more significant when you consider employment numbers.) As a result of its importance to the economy, the hospitality industry has a long history of people swooping in with brand new, potentially game-changing ideas in an effort to … [Read more...]

Time spent using Apps on the rise

On average, an iPhone user opens their device 80 times a day and Android users average 76 sessions a day.  That means during waking hours, mobile users open their phone about once every 13 minutes.  Further, the amount of time spent using Apps has risen 20.5% in the past 6 months, according to Opera Mediaworks. While Q1 2016 saw people spending an average of 30 minutes with the 100 top Apps, … [Read more...]

Brands Who Crushed Mobile Marketing on Black Friday

Just like that, another Black Friday and Cyber Monday has come and gone. And early reports state it was the biggest one ever for mobile, which was responsible for a whopping $1.2 billion or 36% of the total spend, up 33% from last year. None of this should come as a surprise, as we’ve been shouting from the rooftops how important it is for mobile marketers to prepare for Black Friday. So as … [Read more...]

Mobile Trends, Drivers and Challenges

Mobile Trends, Drivers and Challenges … [Read more...]